Live Case Study Charlotte, North Carolina 2026

BUILDING A
DIGITAL GROWTH
SYSTEM.

Strategy, content production, social media, video and lead generation — connected as one marketing ecosystem designed to turn attention into real business opportunities for NADI Plumbing.

EXPLORE THE SYSTEM ↓ VIEW CONTENT
STRATEGYGrowth planning
PRODUCTIONContent + video
DISTRIBUTIONIG · FB · YouTube
CONVERSIONLead capture
CONTENT ENGINE / ACTIVE
IG · FB · YT
LEAD SYSTEM / CONNECTED
NADI Plumbing
ProjectACTIVE
Channels3 IG · FB · YT
FocusGROWTH
MarketCHARLOTTE NC
01 · The Project

Turning a plumbing company into a digital brand built for growth.

DPSTUDIOS is developing a connected marketing ecosystem for NADI Plumbing: creative strategy, on-site content production, social media distribution, video editing and lead capture — all aligned around visibility, trust and sales opportunities.

01 / 04

Content Production

Real jobs become high-value marketing assets built to educate, attract and build trust.

  • On-site filming
  • Photography + video
  • Hooks + scripts
02 / 04

Social Media

A consistent brand presence designed around the platforms where customers spend attention.

  • Instagram
  • Facebook
  • YouTube
03 / 04

Lead Generation

Traffic and content are connected to clear paths that move potential customers toward requesting service.

  • Landing paths
  • Forms + calls
  • Campaign flows
04 / 04

Sales System

The goal is not content for content's sake. The system is designed to create measurable business opportunities.

  • Capture
  • Follow-up
  • Conversion
02 · The Challenge

Great service isn't enough if nobody sees it.

Home-service companies solve real problems every day. The opportunity is to turn that expertise into visibility, authority and demand.

01

Low Attention

Customers rarely think about plumbing until something goes wrong.

02

Low Differentiation

Many local service companies communicate the same way and become interchangeable online.

03

Invisible Expertise

Great work happens every day, but very little of it becomes reusable marketing content.

04

Lost Opportunities

Views, site traffic and messages only matter when there is a path to capture and convert demand.

03 · The Growth System

One ecosystem. Multiple acquisition channels.

The marketing is structured as a flow — not a collection of disconnected posts.

NADI GROWTH ARCHITECTURE / v1.0 ● SYSTEM ACTIVE
01
◇
STRATEGY
02
●
CONTENT
PRODUCTION
03
▶
IG · FB · YOUTUBE
04
◎
ATTENTION
+ TRUST
05
⌁
WEBSITE /
LANDING PATH
06
↓
LEAD
CAPTURE
07
$
SALES
OPPORTUNITY
04 · Proof of Demand

The marketing worked. The next bottleneck was follow-up.

The NADI campaign generated real inbound demand. The data also exposed the next growth opportunity: leads were being lost because the sales follow-up process was not automated.

REAL CASE · SUCCESS SIGNAL
LEAD SNAPSHOT
20TOTAL LEADS

Demand was generated.

The campaign proved that the content and acquisition strategy could create interest and bring potential customers into the business. The problem moved downstream: response speed and follow-up.

↗

The real insight: marketing was not the weak point.

When more than half of the leads are not properly contacted, the opportunity is no longer “get more traffic.” It is to build the automation and sales infrastructure that protects every lead already being generated.

20
01 / GENERATED

Leads generated

Inbound opportunities created through the marketing system.

5–6
02 / CONTACTED

Actually contacted

Only a portion of the inbound leads received direct follow-up.

10+
03 / LOST

Opportunities lost

More than ten leads were left without an effective automated follow-up process.

01NEW LEAD
02INSTANT RESPONSE
03SMS / EMAIL FOLLOW-UP
04SALES CONTACT
05BOOKED JOB
05 · Distribution Engine

Instagram. Facebook. YouTube. One connected strategy.

We don't create content for a platform. We create a content ecosystem for the business and adapt every asset to how each channel is used.

CHANNEL 01

Instagram

Attention + Brand

Fast, visual content designed to stop the scroll, demonstrate expertise and keep NADI visible before the customer needs a plumber.

REELSSTORIESPOSTSEDUCATION
CHANNEL 02

Facebook

Local Reach + Leads

Content and campaign-ready assets built to reach local homeowners, strengthen familiarity and support Meta lead-generation efforts.

VIDEOLOCALMETALEADS
CHANNEL 03

YouTube

Authority + Search

A searchable video library around plumbing problems, services and expert advice that can keep creating discovery long after publication.

SHORTSVIDEOSEARCHAUTHORITY
06 · Real Work / Real Channels

Not mockups. Real content published on NADI's channels.

The portfolio should prove the work where customers actually see it. These are the real NADI Plumbing social channels being used for the content and distribution strategy.

INSTAGRAM / FEATURED 01 TOP-PERFORMING CONTENT

Featured NADI Reel

Reserved for one of the highest-viewed reels from the live account.

INSTAGRAM / FEATURED 02 TOP-PERFORMING CONTENT

Featured NADI Reel

Reserved for one of the highest-viewed reels from the live account.

YOUTUBE / FEATURED 01 TOP-PERFORMING CONTENT

Featured NADI Video

Reserved for one of the highest-viewed videos or Shorts from the live channel.

07 · Content Engine

Turning real plumbing work into marketing assets.

Every service call, field visit, repair, explanation and expert insight can become content with a purpose.

REEL / 019:16
↔
NADI PLUMBINGDPSTUDIOS
Problem / SolutionShow the issue. Explain the fix.
REEL / 029:16
!
NADI PLUMBINGDPSTUDIOS
Warning SignsCreate urgency through education.
REEL / 039:16
★
NADI PLUMBINGDPSTUDIOS
AuthorityTechnicians, tools and expertise.
REEL / 049:16
?
NADI PLUMBINGDPSTUDIOS
Service EducationExplain what customers need to know.
REEL / 059:16
N
NADI PLUMBINGDPSTUDIOS
BrandPeople, team and behind the scenes.
REEL / 069:16
⚡
NADI PLUMBINGDPSTUDIOS
EmergencyContent built around immediate needs.
“Content is the attention. The system turns it into business.”
DPSTUDIOS / NADI CASE STUDY
CONTENT CATEGORIES

Designed with purpose.

  • Educational
  • Problem / Solution
  • Service Promotion
  • Authority / Expertise
  • Brand / Culture
  • Emergency / High Intent
08 · Video Production

Built for attention — from the first hook to the final export.

01 / PRE

Pre-Production

  • Concept development
  • Hooks
  • Scripts
  • Shot lists
02 / PROD

Production

  • On-site filming
  • Team interviews
  • Service demonstrations
  • B-roll
03 / POST

Post-Production

  • Editing
  • Motion graphics
  • Sound design
  • Color grading
04 / DIST

Distribution

  • Instagram
  • Facebook
  • YouTube
  • Web / campaigns
09 · Lead Generation

Attention is only valuable when it can convert.

The content ecosystem is connected to a customer journey designed to move interested people toward a service request.

01CUSTOMER
SEES CONTENT
02IDENTIFIES
A PROBLEM
03VISITS
NADI
04REQUESTS
SERVICE
05LEAD IS
CAPTURED
06FOLLOW-UP
BEGINS
07JOB
OPPORTUNITY
10 · Services We Market

Every service can become its own campaign.

Different plumbing problems create different levels of urgency, search intent and customer education needs. The content adapts accordingly.

SERVICE / 01

Drain Cleaning

Education + problem awareness

↗
SERVICE / 02

Sewer Line Repair

High-intent service campaign

↗
SERVICE / 03

Emergency Plumbing

Immediate-conversion messaging

↗
SERVICE / 04

Tankless Water Heaters

Awareness + service education

↗
SERVICE / 05

Leak Detection

Warning signs + lead generation

↗
SERVICE / 06

Commercial Plumbing

B2B authority + expertise

↗
11 · Performance

The content isn't just being published. It's producing measurable growth.

July to August performance shows stronger visibility across Meta and one of the most important growth signals on YouTube: a major increase in subscribers.

IG
Instagram / Facebook
JULY → AUGUST
VERIFIED ANALYTICS

More views. More engagement. More profile demand.

The daily content strategy continued through August, expanding reach and increasing the number of people actively interacting with the NADI brand.

MetricJulyAugust
Video Views24,000+44,300+
Engagements193275
Profile Visits250+375+
Posting FrequencyConsistentContinued Daily Content Strategy.
AUGUST VIEWS44.3K+
ENGAGEMENTS275
PROFILE VISITS375+
Instagram NADI Plumbing insights showing 44,282 views, follower growth and interactions NADI INSTAGRAM INSIGHTS · 30 DAYS
▶
YouTube
JULY → AUGUST
VERIFIED ANALYTICS

YouTube became one of the strongest areas of growth.

August brought a major jump in subscriber acquisition while maintaining strong video consumption and increasing watch time.

MetricJulyAugust
Total Video Views21,34238,433
Watch Time52.4 Hours58.5+ Hours
New Subscribers+59+486
Current Subscribers—539 Total
Growth signal: YouTube subscriber acquisition accelerated dramatically in August, reinforcing the value of consistent short-form and educational video distribution.
YouTube Studio analytics for NADI Plumbing showing views, watch time and subscriber growth NADI YOUTUBE STUDIO · LAST 28 DAYS
12 · Impact Framework

Marketing built around business growth.

This case study is active. We will only publish real metrics as verified data becomes available — no invented numbers.

VISIBILITYACTIVEConsistent multi-platform presence
AUTHORITYBUILDINGExpert-led content library
LEAD SYSTEMCONNECTEDTraffic → request path
METRICSPENDINGVerified results will replace status
STRATEGY×VIDEO×INSTAGRAM×FACEBOOK×YOUTUBE×WEBSITE×LEAD CAPTURE×FOLLOW-UP× STRATEGY×VIDEO×INSTAGRAM×FACEBOOK×YOUTUBE×WEBSITE×LEAD CAPTURE×FOLLOW-UP×
13 · Closing

THIS ISN'T JUST MARKETING.
IT'S A GROWTH SYSTEM.

Strategy. Content. Distribution. Lead Generation. Automation. Built as one connected growth system for businesses that want measurable opportunities — not random posts.

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